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Boutique Consulting & Invest 

About Us

Our consultancy firm was born from the vision but also a passion for helping organizations grow and thrive. With a team of highly charismatic and intellectual people with decades of combined experience across executive management, operational leadership in the pharmaceutical industry, and expertise in advertising and marketing, we saw an opportunity to bring something unique to the consultancy world: a blend of sharp strategic insight and practical, hands-on leadership.

From the boardroom to the production floor, from global campaigns to local market strategies, our backgrounds have given us a 360-degree perspective on what it takes to drive sustainable success. We know how to bridge the gap between strategy and execution, because we’ve lived it—leading teams, building brands, and navigating the complexities of regulated industries.

What began as a shared idea between two professionals has grown into a powerful entity devoted to supporting clients who value integrity, innovation, and measurable results. Our commitment is simple: to deliver tailored solutions that honor your core values, empower your teams, and accelerate your growth.

We don’t just advise—we partner with you. Because for us, every project is more than business; it’s a reflection of the journey that brought us here and the passion we bring to every challenge.

Industry Focus

The life sciences industry is unique—highly regulated, innovation-driven, and deeply connected to human health and wellbeing. Having spent years navigating its complexities, we understand the challenges our clients face: from bringing breakthrough therapies to market, to building trust with patients, providers, and stakeholders. Our backgrounds allow us to anticipate industry needs and craft solutions that are not only compliant and effective, but also aligned with the mission of advancing science and improving lives.

Portfolio

In addition to consulting, we also operate a nutritional neuroscience company and a portfolio of novel consumer brands. This entrepreneurial branch of our work allows us to put our expertise into practice—developing science-driven products, building trusted brands, and bringing innovation directly to consumers. These ventures keep us connected not only to the industry at a strategic level but also to the market and the people it serves.

Our Team

Dr. Melissa Florenova

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CEO & Board Professional

+46 (0) 707-791805

melissa@florebit.se

Erik Florenova

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Project Director

+46 (0) 733-820353 

erik@florebit.se

Amanda Lövström

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Legal expert & Board Profesional

+46 (0) 733-820353 

legal@florebit.se

Paula Lyseskär

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Medical Expert & Brand Manager

+46 (0) 733-820353 

paula@florebit.se

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